Wednesday, December 06, 2006

Lost on the Move


ABC has confirmed that Lost will move to the 10 p.m. ET timeslot on Wednesdays, starting with its return from hiatus on Feb. 7. ABC's move gets Lost out of what will be a brutally competitive timeslot starting in January. American Idol will take up residence there starting Jan. 17, and CBS' Criminal Minds, which beat "Lost" head-to-head a couple of times this fall, will get a boost from a post-Super Bowl airing the week before Lost returns.

Lost is still a pretty big hit for ABC, averageing 17.8 million viewers per week in its fall run and is a top-five show among the adults 18-49 that advertisers adore. Still, its total audience was down by better than 2 million viewers compared to its first six episodes last season, so moving it to a less cutthroat time period -- it will air opposite CBS' CSI: NY and NBC's Medium -- makes some sense. Although this will now pose a problem for me since I love all three shows. I will definately continue watching Lost but will now have to drop one of the other two.

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